L'Oréal Professionnel Edit Team

Im pleased to announce that I'm on the L'Oréal Professionnel Edit Team 2015

PATRICK WILSON

Principal stylist at Electric Hairdressing salon in Harvey Nichols, Liverpool, where I have built up a loyal client base formed of the city’s most glamorous women. I have been at Electric since November 2012, working under the guidance of creative director Mark Woolley. 

In a whirlwind twelve months, i have assisted Akki Shirakawa backstage at Victoria’s Secret Fashion Show London as part of the ghd Session Team, and winning the L’Oréal Colour Trophy People’s Choice Award. Now a backstage regular at London Fashion Week, assisting at shows such as Julien Macdonald, Mary Katrantzou, Joseph, PPQ, House of Holland, David Koma and Topshop Unique.

Back in 2013 i won a place on the L’Oréal ID Artist Programme and the ghd Art Team in 2014. In this time i have been lucky to work with some of the biggest names in the industry and feel that Education is the key to success. 

Im excited to start my role on the L'Oréal Professionnel Edit Team, passing on my knowledge of glamours styling and session techniques. On the course created i will be covering Long hair dressing from up to down, learning how to get a great finish to the hair. taking high-end looks and making them client friendly and also how to use social media as a platform to help your salon and yourself!

Thank you to Mark Wooley, Electric Hairdressing and L'Oréal Professionnel

Until next time Patrick Wilson x

New ghd Head Shot

Patrick Wilson

ghd

  

Always on hand to offer hair inspiration, ideas and tips, the ghd art team is changing the way we style, one head at a time ...

Shu Uemura Muse Image Awards

Shu Uemura Muse Image Awards 2015

Here is my Final image for this years Shu Uemura Muse Image Awards.

 I made it down to the final 12 from the UK to take part in the Manchester photo shoot, with Photographer Jack Eames.

On the day i was given one hour and fifteen minuets to create the fished look on my model Mila from First Models London. 

I was mentored by the amazing India Miller, she was on hand to guid us through the day if we need any assistance on the day.

First the hair was prepped using Ample Angora into dry hair, using my god Air i could control the flyways and blow dry the hair into the direction i wanted the hair to fall. 

I then sectioned the hair into two pulling the bottom hair into i high pony tail at the crown. Securing the pony with Detail Master fixing gel spray for extra hold and shine to the sides and back of the head. Hair was then braided with a rope twist that i turned into a knot at crown.

 With the front section i set the hair using a rick rack technique to give the hair a brushed out crimp effect. Then i manipulated the hair into an overhang shape at the front of the head. 

When we came to shooting i wanted to get lots of movement into the shot, so we created a lot of wind that Jack managed to capture beautifully.

Very BIG Catwalk

Very BIG Catwalk 

A new world record has been set for most models on a catwalk 

The new Guinness World record was set in Liverpool as 3,651 people took part in ‘The Very Big Catwalk’ as part of 175th birthday celebrations for the city’s passenger ship firm Cunard.

I was representing Beauty Works Hair Extensions, styling the hair for Press & VIP guests at the event. Among those who took part in the record-breaking spectacle, held beside the River Mersey, alongside celebrities including TV presenter Rochelle Humes from the Saturdays, football legend John Barnes, Lauren Pope from The Only Way Is Essex and telly icon Christopher Biggins.

Here is one of the looks i created for Liz McClarnon, Atomic Kitten 

I applied Beauty Works Deluxe Clip-ins in shade 613/24 then cut to the same length as the natural hair. To finish the look i styled the hair using god Curve classic tong, waving the hair back away from the face. Liz was presenting the show in association with Heart FM & Very.com 

Thank you to Beauty Works & Very.com for having me!

ghd Platinum Uncovered Tour

ghd Platinum Uncovered Tour

The tour hit four cities up and down the country from Edinburgh to London, i was lucky enough to be part of this event along with the Art Team.

Ken Picton ghd education ambassador started the show off with a stunning model showing the crowd exactly what the new styler can do. 

Stylist where encouraged to try new techniques on their own models using platinum, they could then post their photos adding #ghdplatinum to be in with the chance to win a session kit. The overall winning look from the tour has the opportunity to be assisting our next art team shoot later on in the year!

Here are some of my pictures from the tour ...

This was my model Grace, i wanted to create a commercial look that you could try on yourself or most clients day to day. To create the look i first layered the hair with curl hold spray and blow dried the hair into the direction i wanted it to fall. Then using the Platinum Styler i waved the hair by taking each section the same way, turning the styler 180 and passing through the hair straight to the ends. The most important thing about this look is to curl all of the hair in the same direction and to dress the look out using a soft bristle brush or a wide tooth comb. I then went in with some shine spray and final fix hair spray to give extra shine and hold to the look.

Here is an image of myself on stage in manchester talking through the look.

Here are the finished models from left to right starting with Ken Picton, Patrick Wilson, Billy Fry and Viktoria S. Toth. All showing a mix from Avant Garde through to commercial looks.

Finally i would like to say a big thank you to Jo Robertson and all of the team at ghd who organised the tour. I loved being apart of it! 

Until Next Time ... #ghdplatinum

AND THE WINNER IS ...

Electric Hairdressing, Liverpool

L'Oréal Colour Trophy People's Choice Award

You voted and L'Oreal listened, i would like to take this time out to say a big thank you to all who voted for myself and David Halsall to win the L'Oreal Colour Trophy Peoples Choice Award 2015.

The competition was open to all of the top ten from each regional final, with an online voting selection. From a total of eighty salons across the U.K. we reached the highest number of votes in the country, making us the overall winners.

The event was held on monday the 1st of june at Battersea Evolution in London. This year was extra special as it marked the 60th anniversary of the L'Oreal Colour Trophy. It was a great night filled with glitz, glamour and lots of hairspray. 

Once again i would like to thank the clients, friends and family who made this happen!

#ElectricBoys #LCT15 #Winners 

L’Oréal Colour Trophy Peoples Choice Award 2015

L’Oréal Colour Trophy Peoples Choice Award 2015

The Regional Tour Judges have hand-picked their favourite looks from this year’s Regional Finals and now it’s your turn. Here is our entry, If you could click the link below and vote for Electric Liverpool. 

http://www.lorealcolourtrophy.com/PeoplesChoice/electric-hairdressing.aspx

Model, Freya McCririe

Mua, Suzy Clarke Mua

Stylist, Kirsty Doyle

Hair Extensions, Beauty Works

Colour, David Halsall

Cut & Style, Patrick Wilson

Press Images 2015

My new industry images shots by the amazing Hannah Furness

L'ORÉAL COLOUR TROPHY

 L'ORÉAL COLOUR TROPHY

This year the L’Oréal Colour Trophy reaches an all-important milestone, celebrating a hugely impressive  60th anniversary making it the longest running live hairdressing competition in the world. 

Myself and David Halsall have made it through to the Regional Final, We are both excited about making it through to the next round.

Model : Abigail @ La Moda Models

Mua : Jenna Maloney @ Mac

Photography : Sane Seven

Stylist : Justine Mills @ Cricket Fashion

Colour : David Halsall @ Electric Hairdressing

Cut & Style : Patrick Wilson @ Electric Hairdressing

Extensions :  @ Beauty Works

We are now planing our look for the north western final on the 14th April at Victoria Warehouse Manchester. last year myself and David entered the Mens Image Award and made it through to the Grand final, so hopefully this year we hope to do one better and pic up the Trophy with our main image. 

I would like to take this opportunity to thank the team that made this image happen. congratulations to Phill Gallagher for making it through to the Mens Image Awards and Jade Carthy for making it through to the Young Colourist Award. Proud of our team #ElectricLiverpool

Fingers crossed ...

Are You A State Registered Hairdresser?

ghd has supported the #getregistered campaign by state registering 18 of its partner hairdressers across its creative, education and style squad teams.

Jo Robertson, ghd Head of UK & ROI Education, says, “At ghd, we believe passionately that it’s in the interests of the industry as a whole – and in raising professional standards for clients – that we should have state registration.”

CEO/Registrar of the Hair Council, Sally Styles, also commended the move, saying, “I am absolutely delighted that ghd are backing the campaign and have registered all of their educators. ghd is a successful and professional global company which understands that the hair industry needs registration to bring up standards and professionalism.”

“The political lobbying campaign for registration has never been more active and the Hair Council is making huge strides towards the ultimate goal of all hairdressers and barbers having to be registered and licensed,” she added.

Im proud to say that I'm now a State Registered Hairdresser thanks to Jo Robertson and ghd. I think this is something that anybody within the industry should sign up to. So what are you waiting for ...    

                                                  #getregistered 

New Work

Springs Ahead 

Photography : www.saneseven.com

Model : www.bossmodelmanagement.co.uk/rachel-marston

Stylist : www.style-syndrome.com

Mua : www.maxinesmithmakeup.co.uk

Hair : www.ghdhair.com/patrickwilson

When creating the hair for this editorial i wanted the images to flow but wanted the hair to stand out  as beautiful but strong. For the image on the left i prepped Rachel's hair using Loreal Techni Pli blow dried the hair in the direction i wanted it to fall. I then tonged the hair using the ghd Curve back off the face and brushed out into a soft wave.

On the right this hair was inspired by Guido's Valentino Bubble Pony Tail. For this look hair was fixed into a centre parting, i then secured 24 inch hair extensions from www.beautyworksonline.com each bubble was tightened using hat elastic. I find using elastic best for ensuring the ponytail is tight and secure, you can find this in most haberdashery stores or in the likes on John Lewis. you can buy it in most colours but i have chosen black as it works well with the models hair.

When creating this look i wanted minimal volume around the root area, hair was blow dried into a strong centre parting and then controlled using the ghd eclipse styler. This way i didn't compremise on the condition, adding extra shine and smoothness to the over all image. 

The final looks where quick changes to show how easy it is to move the shoot in a different direction with the same model but different hair. I often use hair peices on photo shoots as time is limited with studio hire, budgets and other deciding factors. At least with a wig you can prep it before the shoot so there is no time wasting. Both of the hair piece i had cut prior to shooting this collection, you can find the styles here online from www.annabelleswigs.co.uk they have a great selection of wigs and hair pieces. 

I would like to thank the team for making this collaboration work! 

Patrick Wilson x